“We always see the glory, but we never know the grind that got them there.” – Steven Furtick
We live in a “quick fix” society that craves immediate gratification & everything on “our time.” DVRs allow us to skip commercials and watch any show at the touch of our fingers. Marketing leader Gary Vaynerchuk recently wrote how we’ve gotten to the point of being annoyed when we receive phone calls if it’s not on “our time.” That’s why text messaging is so good – you can answer when you want to. And success?
We want that shit right now. Every entrepreneur wants to build a million-dollar business in one day. Every athlete wants to win their sport’s championship their first year. And every single one of us wants to achieve each of goals with the greatest of ease in the shortest of time.
I had the pleasure of watching the CrossFit Games South Central Regionals two weeks ago in Tomball, Texas, with the members of Dallas’ CrossFit Strong. During workout 4 of the team competitions, one of the girls on the Strong team smashed her face on the pull-up bar. Like really smashed her face – bloody, broken nose and all. Instead of stopping, the competitor came off the bar, grabbed a towel to stop the bleeding and got back into position to help her team with the 250 kettlebell swings. One of her teammates ripped up his shirt so she could plug her nose and keep going for the remainder of the workout. It was amazing to watch. When it ended, multiple friends went up to her and told her that not only was her performance amazing, but they asked her how she kept going when they would have quit.
Her response was simple – “Quit? The thought never even crossed my mind.”