fresh reminders to hold the standard this season

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Compete Every Day Pullover Women's Light Blue Performance Hoody

Classic (Women's Performance Hoody)

$50.00
$50.00
Compete Every Day Pullover Red Triblend Hoody

Classic (Triblend Hoody)

$50.00
$50.00
Compete Every Day Own the Shadows Halloween Longsleeve

Graveyard Shift (Longsleeve Glow-in-the-Dark)

$38.00
$38.00
Beat Yesterday Red CED hat

Beat Yesterday

$32.00
$32.00
Compete Every Day 100% On You men's t-shirt showing ATTITUDE EFFORT ENERGY graphic on back, available in Mint

100% On You

$32.00
$32.00
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
 2011  Founded  ·  62  Countries  ·  2,000+  Customer reviews  ·  2M+ Podcast downloads  ·  600+ Keynotes 
RECOGNIZE THIS?

THE WIN CAME. THEN THE EDGE WENT QUIET.

You used to compete because that's who you were.

Then the win came. The record year. The promotion. The race you trained six months for. Then the pressure dropped, the 5am alarm got negotiable, and nobody noticed. Including you. That's drift. It doesn't announce itself.

You've read the books. You know what to do. Every day you don't do it, the gap between who you are and who you could be gets wider.

YOUR NEW OPERATING SYSTEM

You Don't Need More Motivation. You Need Better Standards.

Compete Every Day® is a framework for high performers who refuse to drift.

Jake Thompson started it in 2011, selling shirts out of his car trunk, with one idea: your only real competition is yesterday's version of you.

That idea became a method:

  • Define what winning means to you
  • Execute daily with the C.O.M.P.E.T.E.™ framework
  • Reinforce it with every shirt, flag, and wristband you wear

Jake has taught it from 600+ keynote stages. Competitors wear it in 62 countries. The apparel is the reminder you put on to keep the standard in front of you.

Jake Thompson, Keynote Speaker on Compete Every Day

CHOOSE YOUR PATH

GEAR

Shirts, flags and wristbands you see on the days you'd rather skip.
WEAR THE STANDARD

MINDSET

One framework, one challenge, one question in your inbox every week. Free.
GET THE TWO-MINUTE DRILL

TEAM

Books for your team, gear for your culture, and Jake for your next kickoff.
Lead a team that won't drift
MORE THAN SHIRTS.

STANDARDS YOU WEAR.

Daily reminders to stay locked in, stay competitive, and keep showing up.

SHOP BEST SELLERS
Attitude Effort Energy Shirts by Compete Every Day
REMINDERS FOR EVERY ARENA OF LIFE

 Worn in the gym, the office and the sideline 

"Love the shirts and wristbands. Good to keep a mindset where you can see it, in case you forget throughout the day." — Blair D., customer since 2023

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FREE ASSESSMENT

HOW DO YOU COMPETE?

Find out what drives you, how you handle competition, and whether it's fueling you or holding you back.

TAKE THE ASSESSMENT