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    Blog — lift

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    Drop Your Excuses

    I LOVE the sound of bumper plates hitting the ground.

    You know the feeling, right? There’s nothing like completing a heavy lift, barbell and weighted bumper plates overhead, and then dropping it from the top – especially if it’s for a new personal record.

    Lift the heavy weight, drop it when complete. It’s a simple formula that most of us complete multiple times per week in the gym.

    And it’s one heckuva formula for a powerful mindset outside of the gym.

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