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    Heart Beats Hype

    Heart Beats Hype

    What is more important, hype or heart?

    Hype | /hīp/ | extravagant or intensive publicity or promotion. Also known as a deception carried out for the sake of publicity.

    Heart | /härt/ |courage or enthusiasm especially when maintained during a difficult situation.

    People love hype. We crave our names on billboards, our pictures in every magazine, and the perks of hype & fame. Who doesn’t want to be “the next great ______?” You fill in the blank. Hype leads sports writers to claim greatness for athletes before they ever play a down at the highest level.

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