Cultivate your winning mindset™.

We provide motivation, apparel, & knowledge to help you stay motivated to win your work, workouts, & life.

Compete Every Day® (CED) has grown from its humble beginnings as a small t-shirt brand sold from the back of my car behind a gym in 2011 into the lifestyle brand it is today. Seeing a need to help leaders make a bigger impact in their professional and personal lives, I began creating resources and content designed to help ambitious people grow their:
  • Mindset
  • Focus
  • Influence
Our team brings this vision to life by providing:
  • Educational content on leadership, grit, & mindset
  • Keynote speaking
  • Motivational apparel
  • Competitor University coaching program* (coming 2020)
  • In-person events + workshops

We believe that every day is a competition - against your pride, comfort zone, fear, complacency, snooze alarms, bad habits, bad relationships, and more.

It's not about you versus them. It's about you versus you.

When the sweat is dripping down your face or the pressures from work feel overwhelming; when your mind is telling you to drop the weight or quit chasing your goals, we want you to look in the mirror and be reminded of the Competitor that lives within you. This Competitor forces you to fight harder and dig deeper because that’s what you’re capable of.

We are a brand for the ambitious, those people willing to compete every day to become the type of leader their work, family, and life needs. "Good enough," isn't, because a Competitor pursues greatness.

Your best life awaits. Compete for it.

Jake Thompson 

Jake Thompson

Founder + Chief Encouragement Officer

Compete Every Day


Sign Up to Start Building Your Winning Mindset

How You Can Get Started

Join our Facebook community of Competitors striving for more here.

Subscribe to the Compete Every Day podcast & listen to weekly episodes about how to level up your career, workouts, and life. Available on iTunes, Spotify, Google Play, & iHeart Radio!

Have a question? Check out our FAQ here.

Want motivation from Compete Every Day? Connect with @CompeteEveryDay on social media


Meet the Founder: Jake Thompson

From a passion project to a worldwide motivational brand, Jake started Compete Every Day to connect competitors, provide quality apparel, and motivate fans to live a powerful life.

Learn more about Jake at

Jake: Instagram | Facebook | Twitter