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    Compete Every Day track athlete

    Life is Worth Competing For

    Compete Every Day® is the lifestyle brand committed to reminding you that your life is worth fighting for. We strive to reignite the competitive fire already within you that's necessary to achieve life’s victories.

    We believe that every day is worth pouring your heart into the pursuit of the one life you desire and people you desire in it. Our team is comprised of competitors just like you: We are athletes, yogis, parents, creatives, sons and daughters, dreamers and doers. We come from all over the US, and we each bear the scars of our life’s own battles. We differ in many ways, but are united in our belief that victory in life is found by competing every day we are given.

    Each one of us has tasted failure. We know the bitterness of defeat, and we’ve watched with anger, envy, or disappointment as our well-laid plans crumbled. We’ve seen our opponents celebrate and we’ve known what it’s like to do without.

    We have seen firsthand that these setbacks—these failures—fuel our current and future successes. Those setbacks simply set us up for future victory because we chose, and will always choose, to continue competing.

    For that reason, we are committed to providing you motivation, like jet fuel, to throw on your soul’s inner fire. Along with it, we'll provide you with the best in athletic training apparel to propel your workouts, as well as the hottest in lifestyle fashion to fuel your competition for life.

    Competing every day isn’t about what you do in the gym or during a workout. It’s about taking control of your life. Refusing to let fear keep you from achieving your goals. Committing to the people you want beside you as you adventure through life. Finding the strength within to face the unknown, the courage to stare down fear, and the determination to always find a way to move forward. Every single day you live on this earth.

    Today is your day. Compete for it.

    You're worth it,

    Jake Thompson 

    Jake Thompson

    Chief Encouragement Officer

    Compete Every Day


    Find Compete Every Day on Social Media

    Want motivation from Compete Every Day delivered straight to your Instagram feed? Follow CED here.

    Brighten up your Twitter feed—and feel a little more optimistic—by following CED.

    Connect with our Facebook Community of Competitors who will help you "level up" and keep you accountable. We've grown an engaging community full of people just like you who are on fire to crush their goals, rise above their “limits,” and compete for their life—every single day.

    @CompeteEveryDay Instagram | Facebook | Twitter | YouTube | Pinterest


    Meet the Founder: Jake Thompson

    From a passion project to a worldwide motivational brand, Jake started Compete Every Day to connect competitors, provide quality apparel, and motivate fans to live a powerful life.

    Learn more about Jake at

    Jake: Instagram | Facebook | Twitter