At the time, I was a passenger in my own life story. I was working as a marketing consultant, spending my weekends partying and buying new cars and toys. I was overweight, drinking all the time, and surrounded by superficial relationships. 

Like many former athletes, I found myself adrift after my competitive days ended. I'd lost that fire - that drive to be better every day that had defined me as an athlete.

Then I read a book about living a better life story, and everything clicked. I realized I'd been treating my career like I was riding the bench instead of starting. I needed to get back in the game.

I started training my mind the same way I'd once trained my body. I became obsessed with learning - devouring everything on leadership, psychology, and performance. Most importantly, I started competing with myself again, going into each day with the intention to outwork yesterday's version of myself.

Day after day, I stacked small wins, and the results started to compound. People noticed the change and wanted to know how I'd rediscovered my competitive edge. I began sharing this concept of competing every day - how we could channel the same mindset from sports into their careers.

The more people I talked to, the more I saw how this idea of competing every day was resonating with them. Not knowing what else to do, I eventually threw the message on a stack of t-shirts and tanktops that I sold out of the trunk of my car behind a gym I was training at in Dallas. Little did I realize the brand would create a movement.

I traveled the US working fitness events and races, we partnered with national retailers, and the apparel grew year over year, but I felt something was missing. There had to be a better way to help people compete other than outfit them with empowering gear. 

I continually searched for opportunities to extend the message beyond just shirts and truly teach the how of competing every day so I could better help leaders who were just like me - wanting more for themselves but unsure of how to get it. It wasn't until a few pivotal people at random speaking engagements planted a seed.”