BEHIND THE BRAND
You’re Not Here to Coast.
YOU'RE HERE TO COMPETE.
You don’t need another motivational quote.
You need a system to stay sharp, disciplined, and driven — long after motivation fades.
You used to have it: The edge, the standard, the fire.
But somewhere along the way, it got quieter. You didn’t quit. You just started coasting.
Drift Is Real. But It’s Not Your Destiny.
The hard truth is: most high performers don’t lose because they’re lazy. They lose because they get comfortable.
Success brings a new enemy: Complacency disguised as productivity.
One skipped workout becomes two. One missed habit becomes a new default. And one day, you look up and realize you’ve stopped competing.
Not against others - against yourself.
This Is Why Compete Every Day Exists.
To help you stop drifting - and start showing up on purpose.
We’re not a clothing brand. We’re not a motivational company.
We’re a performance mindset system built for people who refuse to settle for good enough: former athletes, sales
professionals, leaders, entrepreneurs, military members, and anyone who knows
they're capable of more.
We give you tools, frameworks, and daily reinforcements to stay competitive — no matter the season.
We Started With a Trunk Full of T-Shirts.
And a fire to fight complacency.
Back in 2011, our founder Jake Thompson was watching far too many talented people stall out.
They weren't failing. They were settling.
He started Compete Every Day with one belief: If you want more out of life, you have to compete for it. Every day.
What started with a few shirts sold out of a trunk has turned into a global movement reaching over 100,000 athletes, leaders, and Competitors in 62+ countries - and it's still growing.
BY THE NUMBERS
WHAT WE BELIEVE
🧠 The competition is within: You’re not here to beat everyone. You’re here to beat you — the version from yesterday.
⚙️ Discipline > motivation: Systems are stronger than hype. Habits beat feelings.
📈 Small wins compound: 1% better every day becomes 37x better in one year.
🔥 Reminder > rah-rah: Our gear isn’t decoration. It’s reinforcement.
The Apparel Isn’t the Product.
IT'S THE REMINDER.
Every shirt. Every flag. Every wristband. They’re not about fashion — they’re symbols of your standard.
You wear them to anchor your identity. You see them to remember who you are.
“Control the Controllables.” “Beat Yesterday®.” “Outwork Your Talent.” “You vs. You.”
These are more than mantras. They’re how Competitors think.
The Real Product?
You. 1% better. Every single day.
the high-performance playbook to beat yesterday™
The Result?
You become the type of person who gets better. Every single day.
ABOUT OUR FOUNDER
MEET JAKE
Jake Thompson is a keynote speaker, author, the Chief Encouragement Officer at Compete Every Day, and a Certified Speaking Professional (CSP®), a designtation held by less than 17% of professional speakers globally.
Jake has spent more than a decade working with leaders and organizations worldwide on how to get better results for themselves and their teams. Through his entrepreneurial sales experience, client work, and research, Jake has built a proven C.O.M.P.E.T.E. framework that helps leaders improve their grit, productive habits, and leadership skills to create more positive influence within their organizations. His clients include Pfizer, Deloitte, Dallas Cowboys, Titleist Golf, Wyndham Hotels, and more.
He has been featured in Forbes, Inc. Magazine, hosts a podcast with over two million downloads, and has directly impacted over 100,000 ambitious leaders.
Jake lives in Dallas/Fort Worth with his wife, Elena, and their “kids,” aka rescue dogs, Donut, Snacks, Cookie, & Pop-Tart.
