Jeff Rose

Ignore the haters and trust your gut.

1. Tell us a little about yourself.

I’m Jeff Rose, a certified financial planner and CEO of my own wealth management firm.  I’m also the founder of the award winning blog, GoodFinancialCents.com and author of the best selling book, Soldier of Finance. I currently contribute to to publications such as Forbes, Entrepreneur, CNBC, Business Insider and US News.   I’m a 9 year veteran of the Army National Guard which included a 17 month deployment to Iraq in 2005 to support Operation Iraqi Freedom. 

In addition to being a self-proclaimed money geek, I’m also obsessed with In-N-Out Burger and love doing Crossfit workouts.  I’ve been married to my beautiful wife Mandy for over 12 years and we have 4 kids (3 boys and our recently adopted daughter).  

2. What’s a typical day look like for you?

My alarm goes off at 5am so I can get my morning workout in before it’s time to get our kids ready for school.  Most days I work from home taking advantage of my sweet standing desk and beautiful view from my office.  If I need a break in the routine I’ll rotate between a few local coffee shops.  I try to reduce my time in my actual wealth management firm office to less than 8 hours per week as I find I’m more productive when I’m not there.   

I try to wrap up with all work stuff around 4:30pm to help my wife pick up the kids from school, homework, dinner, bath time and all that other fun family stuff. 

3. What’s one goal you set and accomplished by December 31, 2016?

2016 has been a banner year on all fronts:  family, business, personal growth.  My latest venture is a training curriculum to help married couples design a more connected marriage while also achieving financial freedom.  My wife and I have a joint marriage podcast and this is a goal we have been working on together.  Before the end of the year, my goal is to survey our current community and complete a tentative outline on what exactly we’re creating for them.  We’re shooting for a February 1st launch of the beta program so time to do the work!

4. What’s one life goal you’re currently pursuing outside of fitness?

To raise my kids to be awesome adults and understand what it truly means to put others needs before their own.

5. What does it mean to you to Compete Every Day?

For me, Compete Every Day means to give my all and serve the most important people around me:  God, my wife, kids, family, friends, my team, clients and subscribers to our sites.  Every day I wake up with a mission to make the world a better place and do whatever I can to make that happen.  

6. What is one obstacle you’re proud you’ve overcome?

Eight years ago I left the brokerage firm I started with after they were bought out by a big bank.  In doing so, I had to leave the guy that hired me and got me into the business.  He was my mentor and a father figure to me so it was hard to leave, but I knew it was the best thing for me and my family.

He didn’t agree at all and told me “I was making the biggest mistake of my life.”  His words stung but also gave me the motivation I needed to succeed.

Fast forward to present day and turns out he was 100% absolutely wrong.  It was actually one of the best business decisions I’ve ever made.

Lesson learned:  Ignore the haters and trust your gut.  

7. What/who do you compete for?

I compete to serve the most important people around me:  God, my wife, kids, family, friends, my team, clients and subscribers to our sites. Every day I wake up with a mission to make the world a better place and do whatever I can to make that happen.  

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