We always have a reason to give up.

• It’s challenging.
• We’re not good at it (yet)
• It’s taking too long.

I could honestly give you 100 reasons why I could quit my career. I could rattle them off as effortlessly as breathing.

We always have an abundance of reasons why we can give up pursuing something important. It’s what most people do.

Competitors hear all of the reasons they should give up, but instead of listening to them, they block them out so they can focus on finding the reason to keep going.

• “Because I don’t want to be in debt for the rest of my life.”
• “Because I don’t want to get to the end of my life and wish I’d given my best effort.”
• “Because my friend is watching me & needing hope.”

Whatever your reason to keep going is, find it. Repeat it time and time again.

And then use it to keep going.

It’s easy to find a reason to quit. It’s why most people never achieve things of merit.

Champions always find the reason to keep going.