RECOGNIZE THIS?

The Standards That Made You Great Are Quietly Slipping

You used to compete.

Not for trophies. Not for applause. You competed because that's who you were.

Then life got busy. Success arrived. The pressure dropped. And without realizing it, you stopped competing with yourself.

One missed workout became two. Then a week. One day you skipped your morning routine because you "deserved a break."

The habits that built you? Gone.

Not in a dramatic collapse. In a slow drift you didn't notice until it was too late.

You've read the books. Listened to the podcasts. Set the goals. But knowing isn't the problem. Doing is.

And every day you don't compete, the gap between who you are and who you could be gets wider.

That's the drift. It doesn't feel urgent - until the day it is.

YOUR NEW OPERATING SYSTEM

You Don't Need More Motivation. You Need Better Standards.

Compete Every Day(®) isn't an apparel brand. It's a framework for high performers who refuse to settle.

Founded by Jake Thompson in 2011, CED started as a simple idea: Your only real competition is yesterday's version of yourself.

That idea became a methodology that will help you:

*Define what winning means to you

*Execute daily using our COMPETE® framework

*Reinforce the mindset with every shirt, flag, and wristband you wear

These aren't feel-good slogans. They're proven systems used by 100,000+ people across 62 countries, from pharmaceutical sales teams to Fortune 500 leaders to everyday athletes who refuse to coast.

Our apparel? It's the reminder you wear to reinforce the system.

Because motivation fades. But standards stick.

Here's How It Works

1. Learn the Framework

Start with the C.O.M.P.E.T.E. System® or Beat Yesterday® methodology. Get the free Competitor Playbook or dive into Jake's books.

2. APPLY IT DAILY

Use the frameworks to compete every day, not against others, but against who you were yesterday. Small decisions compound.

3. REINFORCE IT EVERYWHERE

Wear the reminders. Join the community. Stack the days. Make competition your culture, not just your event.
PICK YOUR PATH TO GET STARTED

CHOOSE YOUR ARENA

🧠 I'm Here to Grow Myself

Looking to stop drifting and start improving every day? Start here: 1. Shop gear that reinforces the standard, 2. Subscribe to "The Competitor Playbook for free weekly training, and 3. Listen to the Podcast for actionable weekly content.

🏢 I'm Leading a Team

Ready to install the COMPETE framework across your organization? 1. Book Jake for Your Team or Next Event, or 2. Explore Corporate Partnerships
MORE THAN SHIRTS.

STANDARDS YOU WEAR.

These aren’t just shirts.
They’re standards you wear.

Daily reminders to stay locked in. To stay competitive. To keep showing up.

SHOP BEST SELLERS
Compete Athlete Running
TAKE IT FROM THEM

"Beyond his transformative keynote, Jake's books have also become valuable resources for our team. His practical advice and actionable strategies have helped team members navigate challenges, set meaningful goals, and develop a mindset geared towards success."

PRESIDENT & CEO
DENELLA C.
Testimonials

Love the shirts and wristbands. Good to keep a mindset where you can see it, in case you forget throughout the day.

CUSTOMER SINCE 2023
Blair D.
TAKE IT FROM THEM

“What set Jake apart was his deep passion & commitment to truly understanding our business. His ability to connect with the audience was remarkable, bridging personal anecdotes with actionable insights that felt specifically designed for us."

SENIOR VP OF SALES & MARKETING
Troy S.
TAKE IT FROM THEM

"The clothing & gear are simple reminders that we must give it our best everyday. CED is the best product on the market."

CUSTOMER SINCE 2023
Raul M.
TAKE IT FROM THEM

"Great message and quality, very happy with the purchase and will definitely get many questions and comments because there isn’t anything like it I have seen. Great product from a great company/movement!"

CUSTOMER SINCE 2021
David B.
TAKE IT FROM THEM

"Bought this shirt for my wife and she LOVES it! She was impressed by how soft and comfortable it was and said friends at the gym loved the design."

CUSTOMER SINCE 2024
RENEE B.
The Line by Jake Thompson
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NEW RELEASE
NOW AVAILABLE

THE LINE

Dive into this fable about the relentless pursuit of becoming better in every area of your life.

"This book is a must-read for both athletes and adults alike. I bought it for the future moments I might need it during parenting a strong-willed boy, but I finished the book with skills I can use TODAY, working toward my everyday goals."

ORDER TODAY

Here's What Happens If You Keep Drifting

Every day you don't compete, someone else does.

Standards keep slipping.
Momentum keeps fading.

The gap between who you are and who you could be keeps growing.

You'll watch others pass you, not because they're more talented, but because they refused to settle while you got comfortable.

And the worst part? You'll know you left it on the table.

Don't let comfort become your ceiling.

This Is What Winning Looks Like

When you compete every day:

✅ Standards don't slip when motivation fades

✅ You execute consistently, not just when you feel like it

✅ Your team holds each other accountable - not out of obligation, but out of commitment

✅ Progress compounds because you're measuring against yesterday, not the competition

✅ You build something sustainable, not a one-hit wonder

This isn't hype. It's a system that works when feelings don't.

Transformative Training for Winning Teams:

we don’t just inspire - we equip your teams with a framework

Motivation fades. That’s why we give your team a repeatable framework. Because only an actionable system can keep your team striving every day in the long run.

a complacent culture is already costing you

You’re losing revenue, morale, and high performers. Every quarter you settle for poor culture, the standards get lower. Not fixing it will slowly kill your company.

we’ve trained 100+ companies across the u.s.

From international brands to startups, we’ve helped 100,000+ people compete purposefully to achieve their best. We don’t guess - we have a proven framework that works.

Drift is real. But it’s not your destiny.

You’re not here to coast. You’re here to compete.

And your biggest competition?

The version of you from yesterday.

JOIN THE MOVEMENT