{"product_id":"direction-wristband","title":"Direction (Wristband)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDrift doesn't announce itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt shows up as one skipped workout. One softened standard. One day where you told yourself \u003cem\u003eclose enough\u003c\/em\u003e and moved on.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBefore long, you're nowhere near where you started - and you're not sure how you got there. This wristband is the daily check-in that keeps you pointed the right direction before drift becomes a habit.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eInspired by Jake Thompson's book \u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"\/products\/the-line\"\u003e\u003cem\u003eThe Line\u003c\/em\u003e\u003c\/a\u003e, \u003cem\u003eDirection Over Drift\u003c\/em\u003e is more than a phrase — it's the choice you make every time you glance down and remember why you started competing in the first place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne wristband. One reminder. Zero excuses for losing the day to drift. \u003cstrong\u003ePick your direction. Compete today.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"805\"\u003eWorn by athletes, coaches, salespeople, military members, and competitors across 62+ countries who have committed to owning their standard regardless of circumstance.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"805\"\u003e\u003cstrong\u003eGREAT FOR TEAMS: \u003c\/strong\u003eOrder in bulk for team gear, corporate recognition programs, conference swag, keynote event gifts, and culture-building initiatives.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"805\"\u003e\u003cstrong\u003eWHO IT'S FOR: \u003c\/strong\u003eAthletes, coaches, sales teams, corporate teams, military and first responders, competitive performers of all kinds.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"805\"\u003e\u003cstrong\u003ePERFECT AS A GIFT FOR: \u003c\/strong\u003eStocking stuffers, team gifts, conference bags, athlete recognition, coach appreciation, Father's Day, birthdays, graduation.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"805\"\u003e\u003cstrong\u003ePRODUCT DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"439\" data-end=\"805\"\u003eMaterial: Silicone wristband\u003c\/li\u003e\n\u003cli data-start=\"439\" data-end=\"805\"\u003eText: DIRECTION OVER DRIFT | COMPETE TODAY\u003c\/li\u003e\n\u003cli data-start=\"439\" data-end=\"805\"\u003eBrand: Compete Every Day® | Founded 2011 | Ships to 62+ countries\u003c\/li\u003e\n\u003cli data-start=\"439\" data-end=\"805\"\u003eLow unit cost - ideal for bulk team and event orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1096\" data-end=\"1119\"\u003eWhy You'll Wear It:\u003c\/h3\u003e\n\u003cul data-start=\"1120\" data-end=\"1410\"\u003e\n\u003cli data-start=\"1120\" data-end=\"1196\"\u003e\n\u003cp data-start=\"1122\" data-end=\"1196\"\u003e\u003cstrong data-start=\"1122\" data-end=\"1148\"\u003eDaily Mindset Reminder\u003c\/strong\u003e: Own your response. Show up fully. Take action.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1296\"\u003e\n\u003cp data-start=\"1199\" data-end=\"1296\"\u003e\u003cstrong data-start=\"1199\" data-end=\"1224\"\u003eBuilt for Competitors\u003c\/strong\u003e: Ideal for athletes, entrepreneurs, leaders, and anyone chasing growth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1297\" data-end=\"1410\"\u003e\n\u003cp data-start=\"1299\" data-end=\"1410\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1323\"\u003eVersatile Motivation\u003c\/strong\u003e: Wear it to the gym, the office, or your next race — and bring your A-game every time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Discounts available at quantities of 5 \u0026amp; 10 wristbands.\u003c\/em\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"\u003e\u003c\/span\u003e\u003ciframe id=\"zShareTpcCheck\" style=\"display: none;\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Compete Every Day","offers":[{"title":"Black","offer_id":45848844239009,"sku":"WRIST-DIRECT-AD-BK-1","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0078\/2582\/files\/DirectionoverDriftCompetewristbandblack.png?v=1776200167","url":"https:\/\/www.competeeveryday.com\/products\/direction-wristband","provider":"Compete Every Day","version":"1.0","type":"link"}